OFF PAGE SEO TECHNIQUES
1. Social
Networking Sites
—Social Networking is bigger than ever these days!
Sometimes known as “Online Reputation Management”, getting involved with social media sites is the
fundamental step with which you begin to advertise, market and build your
online reputation within your niche.
—You need to sign up to the most popular social
networking sites, such as; Facebook, LinkedIn, Twitter, Google+,
etc., and create yourself a profile of your own. This allows you to extend your
online network of contacts, to connect and interact with your friends, to share
things with each other, and most importantly promote your website/blog and help
build your online reputation.
2. Blogging
Blogging is one of
the best ways to promote your website online! By writing a blog for your
website, you give a reason for visitors to keep returning to your site and keep
up to date with your latest posts. It also helps search engines to crawl your site more
frequently, as they have to update your latest blog post entries, which
ultimately helps you rank higher in search engine results pages (SERPs).
3. Blog
Marketing
—Post comments on other blogs within the same niche as
yours, which allow you to add a link in the comments section. These links can
then be crawled by search engines, helping to point them towards your
site. These blogs are commonly referred to as “Do-Follow”
Blogs (Just
like ours, where you can comment below!).
4. Forum Marketing
—Find forums online that are related to your sites niche
and get involved within that community. Reply to threads, answer peoples
questions, offer advice, etc. This all helps to build up your reputation as
someone who is an expert within that niche. Try to use “Do-Follow”
Forums so that you can
include a link to your site within your signature, which helps search engines
crawl your site.
5. Search
Engine Submission
—Search engines will eventually find your site online,
but that can take a while. To speed everything up, you should submit your
website to the most popular search engines like Google, Yahoo, Bing, etc.
6. Directory
Submission
Many people may say that
directory submission is dead! I believe that it isn’t as you are increasing the
likely hood of people seeing your website. It is purely based on how
effectively we are selecting those directories and how efficiently we are
choosing the category for submission. You could submit to general directories,
but for maximum effect, you are better off submitting to niche
directories.
Of course, I agree that it gives quite delayed results, but it is worth doing
it.
7. Social
Bookmarking
—Social Bookmarking is another great way of promoting
your website. Submit your latest blog posts and pages to the most popular
bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines
really like these types of sites because the content on these sites is updated
very frequently.
8. Link
Baiting
—Link baiting is another popular way of promoting your
site. If you produce a really popular unique post for your site, then other
people may want to link to it. Perhaps you have copied/published another
website’s content on your site, don’t forget to place their website link as a
reference. Do it for others and, if your content is trustworthy, let others do
it for you. This is another way to increase your link popularity.
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